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03/07/2007 15:37
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It is argued that procurement and marketing still find it difficult to work in conjunction with one another and blend in wider business operations, according to experts at purchasing consultancy Efficio.
A new report from Efficio outlines ways in which the two branches can work closer together, detailing different means by which procurement and marketing can be brought closer in line with one another.
To this end Efficio maintains that good procurement practices do not necessarily hamper creativity in marketing, stating that procurement can in fact work as a "growth enabler", according to Supply Management.
Tim von der Decken of Efficio asserts that procurement and marketing directors are working in collaboration and purchasing with each other's needs in mind, working towards better integration overall.
"Procurement can help structure the activities and information required of each party at each stage of the sourcing process," he explained.
"Marketing suppliers can then concentrate on the creative elements of the pitch."
Alex Klein, Efficio chief operating officer, maintains this view, stating that working together procurement and market can achieve "great results".
On its website, Efficio call itself "a fresh force in the procurement improvement space".
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