Half of 738 companies responding to a Forrester Research survey in
April said they consider green criteria during their IT procurement
process, and four out of five have recycling programs, according to a
report released Friday.
Forty-five percent of respondents, 5% more than last year, said they
are creating green IT plans that detail goals, priorities, and actions,
according to Forrester, which recommends creation of such plans.
While the report indicates increasing awareness and activity around
green IT issues, adoption varies significantly by location and
industry, Forrester reported.
European companies tend to be more motivated to become green
because of top-down corporate initiatives, while U.S. companies gain
motivation from bottom-up goals like cost-cutting, Forrester said.
More enterprise companies around the world appear to be placing
greater emphasis on environmental issues, judging from the number of
respondents alone, Forrester pointed out. In contrast to this year's
738 responses, last year's two surveys drew 125 and 135 responses.
IT leaders and organizations can increase their influence by
helping businesses curb their environmental impact, not only from IT
equipment and operations, but also from other business processes,
Forrester VP Christopher Mines said in the report.
Since executives are increasing involvement with green
initiatives, technology vendors should try to reach leaders in
facilities, finance, human resources, and marketing, in addition to IT
operations professionals, Forrester said.
The entire report, More Green Progress In Enterprise IT, is available on Forrester's Web site for $279.
Source: K.C.
Jones
InformationWeek